2021 Recruiting Trends Shaped by Covid-19

The onset of the Coronavirus pandemic brought about massive changes to the way companies operate. Businesses have had to alter their operational processes and structures to help them remain relevant during the pandemic while also protecting their employees.  

Public health restrictions have pushed organizations to use largely remote methods in their hiring processes. This has largely altered the way job seekers seek new positions, submit their applications, partake in interviews, and also engage in onboarding. 

All these happenings have shaped certain recruitment trends that are predicted to go on, even after the pandemic.  

In this post, we’ll highlight the top recruiting trends shaped by Covid-19. Let’s jump right in:  

Virtual Hiring Will Become The New Normal

Due to lots of public restrictions from authorities, we may not be able to interact with work colleagues as it was the norm before. Organizations have now been encouraged to allow their employees to work from home, and this includes new hires.  

Virtual hiring is now the new normal. Prospective candidates will apply for jobs online, conduct interviews, and even get onboarded online. This new trend has forced companies to change how they do things; for instance, they have had to create more robust careers pages on their websites.  

However, having such a page isn’t the ultimate solution to finding suitable candidates to apply for the vacancies. You need to ensure that your website is well optimized, easily accessible by both web visitors and search engine crawlers. 

Optimizing the pages for your visitors is essential, as it will help the right candidates apply for the job. You ought to ensure that all the important job details are listed, and the site is easy to maneuver.  

It is also vital to optimize your careers page for search engines. This will enable search engines, such as Google, to rank your page higher for certain keywords, making your job adverts reach a larger and the right audience. Achieving this often entails being in line with Search Engine Optimization (SEO) best practices.

Recruiters Will Look for a Broader Skillset 

The onset of the pandemic also forced recruiters to look for more skills from a prospective candidate, besides their technical skills for the job. For instance, one of the most sought-after skills currently is adaptability.  

Recruiters need to know whether the candidate is able to adapt to the challenges posed by the pandemic. 

Being computer literate will also be a major skill that recruiters will look for before selecting a candidate. This is because as the remote working culture continues to thrive, hiring managers will need someone that’s able to adapt to using new technologies that would enable them to run things smoothly when working remotely. Furthermore, the productivity and efficiency of remote work are highly connected to the availability of work from home essentials, thus after hiring the employees, the managers should ensure that they are equipped with all the things they need. 

As the pandemic took a toll on many companies, most of them had to slash their hiring budgets. This forced many of these organizations to look at alternative solutions, which shot up internal hiring and mobility rates.  

According to LinkedIn data, internal mobility rates jumped by 20% in 2020, compared to the previous year. 

Instead of advertising for and looking for talent elsewhere, companies resorted to utilizing already available talent. As most businesses already have engagement from internal employees, they’ll incur minimal costs and a shorter hiring process. 

Furthermore, internal hiring and mobility are crucial to the development of a company as it helps in improving retention rates. Employees can get well equipped to take up more challenging roles. 

Diversity, Equity, and Inclusion (DE&I) Will Be a Focus Area for Recruiters

Since the emergence of Covid-19 and its trickle-down effect, recruiting trends have also seen diversity, equity, and inclusion (DE&I) being a key focus area for recruiters. As most organizations resort to online and remote methods of advertising and recruiting new hires, they become more exposed to the entire world.  

To attract the right candidates, the companies have to display the right image, which often involves showcasing diversity in their organization. Advocating for such pipelines is easily achievable through recruiting funnels. Recruiters now have to remove any potential bias before embarking on a candidate-finding mission. 

Re-inventing The Employee Experience 

It is no brainer that things have been a lot more different for organizations especially after the transition to remote working. The onboarding process was a lot much easier when new hires could be introduced to various departments and colleagues in person. This would open more doors for a personalized experience.  

However, now that much of that isn’t possible, recruiters have had to come up with other methods of onboarding recruits, which include introducing them to the rest of the team virtually and sharing with them onboarding materials such as videos and PDFs. 


The pandemic forced recruiters to take a step back and try to figure out what works for them, what doesn’t, and how they can take advantage of the whole situation. While the new trends are mostly here due to the Covid-19 regulations, many organizations have embraced them, and as it appears, these trends are here to stay.

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